RE PAP being “A brand born in pandemic” (quoted from Elis Popescu – Designist) had its launch in the form of a closed circuit exhibition, in a contemporary urban location, AwE Works – Palace of the Universe, on October 21, 2020, having Nespresso brand as exclusive partner.
The brand name is the word “paper” written in reverse, with emphasis on the first two letters “RE”, which highlights the main value of this new brand – Recycling of waste materials.
”The idea of a collection of recycled paper was just a natural step for my studio, by the simple fact that in our daily work we run countless papers, packaging and different cardboards meant to end up in the trash. That’s why I did an exercise and I gathered all the “disposable” paper for a week, and the result was amazing, so the idea of thinking of a recycled paper collection, a totally different collection from everything I’ve created so far, came naturally.“
Simina Filat – RE PAP Designer
‘’The recycled paper objects from the RE PAP collection can be found in our online store, but we can also make personalized, individual or corporate orders. We can shape the paper in order to meet your creative requirements for a custom order, color wise and in terms of size. The objects are also olfactory, using natural essences, lavender, lemongrass, rose, coffee, vanilla or cinnamon and apple. Due to the nature of the production process, there will always be slight variations in size, weight and color, but this is what makes our products unique. ”
Roxana Socaciu – SiminaFilatDesign
RE PAP is a collection of new familiar objects, defining a contemporary home, made of creative recycling of abandoned objects and used resources. In addition to the multitude of home-deco items, office supplies, stationery and fashion accessories, there are some very special items: a collection of cubic diaries made from recycled paper with an olfactory piece of paper for each day of the year, or eclectic colored paper bags combined with handles made of multicolored fabrics.
Photo Credit: Sebastian Moise
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Recycling, upcycling and zero waste is what we are doing here at Simina Filat Design studio, transforming those concepts into our core values for our design work. Simina Filat Design is a brand that wants to make a difference and inspire consumers, using these concepts as a statement of sustainability, as a statement written in capital letters on all creations signed by Simina Filat.