There is no longer breaking news that the coronavirus pandemic has halted an entire world and many industries have been forced to reinvent themselves. Events, profile trade shows, international fashion and design weeks have been reborn in digital world and thus have appeared countless online platforms that have successfully taken the place of live events.
This is also the case of Milan Design Week 2020, which scheduled to take place between April 21-26, 2020, has been canceled until next year’s edition. but most its related events were only postponed between June 15-21, 2020 on the online platform Fuorisalone Digital.
The multitude of promotional tools offered by Fuorisalone Digital, such as Fuorisalone TV, Fuorisalone Meets, Fuorisalone Magazine and Fuorisalone Social Media has created the right basis for Milan Design Week 2020 – Fuorisalone Digital. Among the projects that joined such an online initiative was the WORTH Partnership Project, which, on fuorisalone.it, occupied a special section complete with videos, live discussions, product presentations and previews of unique creations meant to highlight the more innovative trends of the future.
The WORTH Partnership Project, an initiative of the European Union, supports collaborations between SMEs and start-up designers, manufacturers and technology companies to create innovative and design-based products and ideas. The initiative is funded under the COSME program and is implemented by a consortium across Europe, convinced that the creative industries (SMEs and start-ups) are the key drivers of economic growth in Europe.
WORTH’s winning partnerships have access to an incubation platform consisting of basic financial support, personalized coaching and guidance from international specialists and experts, assistance in accessing finance and market positioning, advice on intellectual property protection, and various invitations to networking activities but also the right to participate with the winning project in two international exhibitions. 63 winning projects of the 2nd call of “Worth” 2019, in which 144 projects from 24 European countries were registered, were invited to Fuorisalone Digital to share their experience on how young designers can contribute with key solutions to global challenges centered on the values of the circular economy.
SiminaFilat Design brand had the honor to participate in Milan Design Week 2020 – Fuorisalone Edition as the winner of the Worth Partnership Project 2019 but also as a speaker in the workshop on the importance of protecting intellectual property in the design process.
Ruumy, in its 5.0 version, was the project that the designer Simina Filat chose to present. “An architectural wall, a completely unique puzzle that transforms from textile walls into fashion accessories, from storage spaces to garments, from bags in pillows, from doll organizer to backpack bags, from the library in the labyrinth for cats, and we can go like this on and on. This concept contains all the values of my brand and part of my vision for the future: recycle, upcycle, reuse, no waste. ” Simina Filat
Milan Design Week 2020 – Fuorisalone Digital had 215 participants from 29 European countries. Discussion topics covered the challenges of the circular economy, smart materials, 100% organic raw materials, social innovation and virtual reality, in a word, the ability of European designers to fundamentally change a design industry that needs a re-examination of its entirety value chain.
For 7 days, the participating designers were live in various discussions and workshops, they played videos with extremely interesting prototypes and innovative ideas.
“I met beautiful people, incredibly creative, open and willing to leave their mark in the world of design and fashion, and at the end of the week we realized that we are at a time when it is up to us to rewrite history. Today, sustainable design is taking shape and becoming more and more well thought out, made to a high level, interesting but also elegant, and responsibly created pieces are both the emotional and practical response of an industry where responsibility is needed. ” Simina Filat
As the design industry makes the transition to a circular economy, each link in the value chain will become connected, so that the added value of the product can be kept for as long as possible while the amount of waste will be reduced.
So, the furure is bright!